QUEEN BAKING
Sharing baked goods can be stressful and people often feel like they need to make excuses when it doesn’t turn out shiny-instagram-perfect.
“Sorry about the lumps” or “Just ignore the icing” they say. But Queen say making something from nothing should always be celebrated.
We created this campaign to stand for apology-free baking, promoting taste over technique, and effort over execution.
The photoshoot - and subsequent sales response - was delicious!
