The challenge was to attract Mission Australia donors who could give $30/month over a minimum two year period.
We knew that 74% of our target market were homeowners. And the average Aussie homeowner owes around $384,700* over 20 years. So on that scale, we wondered how much they’d really notice $30?
This spec idea won silver at Young Lions and earned Art Director Scott Pritchett and I a trip to compete in SPIKES Asia Festival of Creativity in September 2019.
Young Glory is a global competition designed to award creative consistency over 8 months, with 8 briefs and 8 international judges.
Together with team mate Chris Connolly we won gold and two finalist awards for this spec work, finishing in the overall Top 10 of the 2016 season.
This campaign was designed as an evolution from Kmart’s white studio world, celebrating what low prices can really bring to life.
This campaign for the Queensland Families and Child Commission was designed to get parents talking, sharing (and commiserating!) over social media, to show that it’s perfectly normal to ask for help.
When you get to work on something cool for an art gallery, you really don’t want to f#ck it up! Here are a couple of my favourite collaborations.
Building off RACQ’s trusted service we launched a fresh banking option for Queensland. We shot 31 TV ads over 11 days, covering everything from Roadside to Insurance, Finance and… MORE!
A small-budget, tight-turnaround TV ad, putting a little story behind a big stat.
My writing experience covers everything from high fashion to finance, always with a human truth at heart.
I’ve made interest rates interesting, moonlit as a Kmart mum and ghostwritten for the VP of Volvo.
It’s all in a day’s work really…
